Brand-Led Storefront with AI Fit Matching
Synergy Mall
Synergy Mall sells modern wardrobe essentials on a promise of precision — "the only luxury we permit." A promise like that has to be felt in the interface before a customer believes it about the clothes. The build is deliberately restrained: architectural typography, a lot of space, and one genuinely differentiating feature — sizing that doesn't ask you to guess.
01 — The brief
The challenge
Returns are the tax on selling clothes online, and almost all of them come down to fit. Synergy Mall needed a storefront that could carry a quiet-luxury brand position without the visual noise most commerce templates impose, and that could tackle sizing head-on rather than shipping another generic size chart. It also needed a content architecture the team could grow into — collection, categories and editorial — before the catalogue existed.
02 — What we built
The solution
We built the storefront on the Next.js App Router with an editorial design system: architectural type, generous space and a restrained palette carrying the brand position. The collection page ships with category, price-range and sort filtering ready for catalogue growth, a categories browser and an editorial journal give the brand somewhere to speak, and an AI fit flow captures height, weight, chest and waist to match a customer to a silhouette instead of a generic size chart.
03 — Method
How we got there
- 01Built the site on the Next.js App Router with an editorial, architecture-led design system
- 02Designed an AI fit flow capturing height, weight, chest and waist for silhouette matching
- 03Shipped a collection page with category, price-range and sort filtering ready for catalogue growth
- 04Built a categories browser and editorial journal so the brand has room to tell its story
- 05Optimised imagery through next/image with responsive srcsets across all breakpoints
- 06Structured the front end so products and editorial can be populated without a rebuild
04 — Proof
What changed
- Editorial storefront carrying a quiet-luxury position without template noise
- AI fit flow addressing sizing from four measurements instead of a generic chart
- Filterable collection architecture ready for catalogue growth
- Content architecture — collection, categories and journal — in place ahead of launch
05 — Frames
Inside the work
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